We believe memorable brands are the lovechild of strategic direction and creative instinct, and below is a treasure trove where we muse over both.

The art of storytelling is unveiled and the intricacies of marketing strategy are demystified, to hopefully inspire, equip and empower you to forge deep connections with your audience.

Happy reading.

April 16, 2024

An ode to last Monday

By Elena Cameron April 16th, 2024 It was the third Monday of two thousand and twenty four when I came to the inexplicable conclusion that I had had enough. Enough of the sheer resentment I felt to be facing another […]

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April 11, 2024

The Rise of DISSH 

How DISSH Became Australia’s Most Adored Capsule Wardrobe Brand: The Greatest Fashion Comeback Story of a Generation. By Elena Cameron 11th April 2024 Some might say (I might say) that DISSH is Australia’s most widely adored fashion brand, but that […]

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February 29, 2024

The Rise of Shameless Media

How Australia’s Most Adored Pop Culture Podcast Turned Into An International Media Phenomenon. Shameless Media is a youth media company based in Melbourne, Australia. With over 75 million podcast downloads and more than 1.1 million social media followers, just how […]

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September 14, 2023

The rise of Mecca: How Australia’s Most Adored Beauty Retailer Earned Their Cult Following

When it comes to beauty, Australians hold a special place in their heart for a brand that goes beyond cosmetics and skincare. Enter Mecca, the unrivalled darling of the beauty industry and Australia’s ultimate beauty guru, whose cult following is […]

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August 12, 2021

Are your blogs optimised for voice search? Probably not.

“Hey, are voice searches dominating Google?” How outraged were you when you found out your blogs weren’t ranking on Google? Or haven’t you figured it out yet? Despite the abundance of information that’s readily available on the internet, Google remains […]

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August 12, 2021

Captions harassment, Instagram narcissism and Copywriting myths

You know that good old saying the truth will set you free? Well I think today the truth might make you seriously reconsider your instagram strategy. Specifically, the truth surrounding a particular copywriting myth.  Now, I’m not calling you predictable […]

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August 12, 2021

Is your business a fraud on Instagram?

Can I be honest? Of course I can, this is my blog not yours. There’s a huge misconception that seems to have polluted so many of our minds, that every single business has to have one of two online personas:Option […]

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For brands to be heard, felt and adored across the globe.     For brands to be heard, felt and adored across the globe.   
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